Once you are determined to sit down and just start writing, it is time to get going on your first killer blog post, one that your readers will really respond to.
A truly fantastic and compelling blog post usually means more traffic, more comments, more pins on Pinterest, more tweets, and more Facebook shares, all of which will help grow your blog.
But what makes a killer blog post ?
A killer blog post:
1. Makes a Clear Point
A killer blog post always has a clear takeaway, a message that can be boiled down to one short sentence.
If you, the author, aren’t able to summarize your point, how will the reader be expected to follow your logic? Always write with the point in mind. If you have multiple points, split it into two posts.
2. Evokes an emotional response
The posts that people remember (and share) are the ones that make them feel a certain way, whether that be happy or angry or encouraged or inspired.
This means they usually take a stand one way or another. Neutral might seem safe, but it is boring and forgettable.
3. Is Easy To read
Blog posts should be clear and concise. Statistics show that blog readers tend to skim, so use short paragraphs, headers, and bullet points.
It is okay—essential even—to write conversationally, but proper grammar and spelling is mandatory, Always.
4. Teaches A Simple Lesson
Whether your post is a DIY tutorial showing how to make something, a recipe, or some other helpful tip, the best blog posts stick to one clear and easy-to-follow lesson.
This is not to say you can’t do complicated projects or recipes, but I can guarantee that the projects with the best response will be the simplest of the bunch.
5. Stirs Up Controversy
Killer blog posts take a stand and force the reader to react one way or another. The stronger the stance, the more intense the reaction will be.
Of course don’t be controversial just for the sake of stirring up controversy! Readers can sniff in-authenticity a mile away.
If there is a particular topic you truly feel strongly about, don’t try to come off as neutral. Neutral is boring. Just be prepared for people to disagree with you!
6. Is Visually Appealing
Killer blog posts have killer images to go with them. This is not only important for recipes and DIY, but with the advent of Pinterest, for ALL articles.
I can’t tell you how many awesome articles I haven’t pinned because there was no image to go with it. We will talk a LOT more about this later!
7. Is Not Overly Complicated
Don’t use large words when a small word will suffice.
I once heard Tsh Oxenrider from TheArtofSimple.net say that her pet peeve is when someone uses the word utilize when use means the exact same thing in all situations. I don’t think I have used utilized since!
8. Makes You Say WOW!
This is the awesome factor again. Whatever you share, whether it be a recipe, a party, an idea, or a project, should be so compelling that your reader can’t help but stop whatever they are doing and pay attention. If it’s not great, don’t bother.
You are better off sharing one WOW post a month than twenty forgettable ones.
9. Empowers The Reader
A killer blog post isn’t about YOU or what you’ve done or created or cooked. Yes, you may be sharing something you’ve done, but the best blog posts do it only in a way that makes the reader feel that THEY could do it too, offering clear tips and helpful instruction.
10. Is Unique And Interesting
A killer blog post has something new to say.
It presents a unique viewpoint or an interesting perspective. It gives readers a different way of looking at a problem that perhaps they hadn’t considered before. It is fresh and sharp.
Keep in mind that not all of these tips must or even should be used in one post, but generally the more of them that you can
hit, the better off you will be.
Let me know your thoughts and queries in the comments section 🙂