The reality is that starting a blog isn’t always as simple as just wanting to do it. For a lot of people, overcoming the anxiety of getting started is one of the hardest part of the entire process.
If you’re serious about getting started, here are 8 things you’ll want to consider:
1. Why are you creating a blog?
You understand what a blog can do for small businesses as a whole, but what can a blog do for your business in particular?
More importantly, what added benefit will having a blog for your business bring to the people who are reading it?
Identify your goals from the start and let that guide the rest of your decisions.
2. Who are you going to be speaking to?
What you decide to talk about on your blog will depend entirely on who you’re creating content for.
Who are the people that are going to be reading your blog? What type of knowledge can you share with them? What are the questions they need answered?
My blog for example, is all about providing helpful insight and practical advice for small bloggers and total beginners that are interested in starting and scaling an online blogging business. Every piece of content I create is written with that audience in mind.
Identify your target audience before coming up with ideas of what you actually want to create.
3. What are you going to talk about?
Every blog is built on certain “cornerstone” topics.
These topics are derived from a number of key elements—the most important of which are your audience, your industry, and the community in which you work.
By establishing the topics you’re going to focus on, you’ll be able to make better decisions about what ends up on your blog. This will enable you to build a community around your blog and increase the chances of having readers refer other people to it.
This will not only put your content in front of a wider audience but will also be valuable for boosting your presence on search engines like Google.
4. How frequently will you be able to post?
Similar to all the stuff you’re already doing to market your business online, frequency will need to be an important consideration when starting your blog.
But, if you try to do too much, too early, you risk getting overwhelmed or burnt out by the blogging experience. Posting too infrequently can make it difficult to build a meaningful audience.
If possible, commit to doing at least one post a week for your first few months of blogging. Look at your calendar and set hard deadlines for when you want your posts to go up.
These won’t all be groundbreaking pieces of online literature, something as simple as a photo and a few words can go a long way toward letting your audience know you’re serious about staying active. consider
From there, you can make more decisions down the road about whether or not you should be generating content at a different pace. consider
5. What type of content do you want to create?
One of the biggest misconceptions people have about blogs is that a certain level of writing expertise is required to create one.
But the fact is that for a lot of people, writing isn’t something that comes easy nor is it something they particularly enjoy doing.
For those people, incorporating other type of content like photos and videos may be a better alternative. consider
6. Where will your content come from?
For a lot of people, the thought of blogging conjures up images of being stuck alone in a room staring at blank computer screen.
But creating content for your blog doesn’t need to be a one-man or one-woman show. In fact, encouraging other members of your staff to get involved can help keep your content stay fresh and will give readers varying perspectives on the topics you’re talking about.
You can even look outside your organization to other businesses or people whose opinions you think would fit well on your blog.
There are a lot of people who would be happy to contribute to your blog just for the opportunity of getting more exposure for their content. All you need to do is ask.
7. How will your blog fit into your other marketing efforts?
Chances are, you’ve already been creating content for quite some time—whether it’s coming up with stuff to put into your latest email or figuring out what to post on Facebook or Twitter.
Having a blog should make those efforts easier, not more difficult. If you commit to writing one blog post a week for an entire month, you’ll have four valuable pieces of content to fuel your online marketing.
Subscribe to the TTB newsletter or check out my Pinterest profile and you’ll see plenty of stuff that originated on my blog.
Doing the same for your business will not only take a lot of the stress out of your online marketing but will also help get your content in front of a wider audience. consider
8. Where do you want your blog to live?
One of the hurdles that often keeps business owners away from blogging is the challenge of picking a service that will be right for their business. consider
Much like picking the right email marketing provider or figuring out which social media sites to sign up for—you want to choose a platform that makes sense for your business and that offers you the tools you’re looking for.
When starting out, it may make sense to go with a free provider. As you get more comfortable with blogging and want to make it into a more central part of your operation, you can make the switch to a self-hosted service like WordPress.
Once you’ve found a service that works for you, make sure that your blog provides a path back to your business. Add a signup form for your email newsletter, a link back to your website, and a call for readers to connect with you on social media.
Considering these 8 things will give you a little clarity whether starting a blog is the right path for you or not. You really need to have a crystal clear vision else you’ll just end up wasting your hard earned money as well as time.
That’s it for this post. Let me know your thoughts in the comments.
Good Luck 🙂